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What Does Clean Beauty Mean?

While interest in clean cosmetics has seen a major surge in recent years, the question still remains: what is clean beauty? To help demystify this question, we’ve put together a brief guide to what clean beauty is, what it involves, and why it matters, for your health, the environment, and the industry at large. Read on for what you need to know.

Clean Beauty in a Nutshell

What is clean beauty, and what does it mean to us at Palladio? ‘Clean beauty’ can mean different things to different companies and people, but this is how we would like to define it. 

The simple answer for us is that clean beauty refers to products that are free from parabens, cruelty to animals, and infused with a little bit of goodness in every product. At Palladio, we offer a line of affordable vegan cosmetics and gluten-free makeup that can compete with high-end luxury makeup brands. Our clean cosmetics journey has only just begun and we pledge to continue developing products that we are proud to stand behind.

Clean Beauty and the Environment

Various makeup brushes and tools in a container and on a table

At the macro level, the beauty industry can have (and has had) a massive impact on the environment, from sourcing that affects various ecosystems to toxic ingredients that contribute to pollution. Clean cosmetics are mindful of this at every phase of the process, from sustainable sourcing to clean ingredients in formulas, to packaging and distributing in a way that minimizes environmental impact. Since cosmetics can also have significant consequences for animal populations, the question of what is clean beauty often includes products that are cruelty-free, not tested on animals, or vegan in their formulation. 

Clean Beauty and Your Health

At the micro-level, what’s good for the environment typically tends to be good for human beings as well. Pure, ingredients free of elements that can be harmful to the skin are at the core of clean cosmetics. Some of the highest-quality cosmetics — including those you’ll find at Palladio Beauty — incorporate vitamins and botanicals like Aloe Vera, Green Tree Extract, and Coconut Oil, just to name a few. Likewise, any beauty products qualifying as “clean” should be free from harsh additives, parabens, and non-essential ingredients.

How Clean Cosmetics Are Transforming the Industry


Makeup artists apply makeup to model backstage at fashion show

With more people asking about what is clean beauty than ever before, demand for clean cosmetics has significantly increased. Since 1999, Palladio has produced stylish and affordable products that are available in over 50 countries worldwide! And in 2014, we were one of the first cosmetic brands to begin creating makeup products without parabens and free from all types of animal testing. As widespread interest in transparency around ingredients, sourcing, and formulas continues to grow, we can expect to see even more innovations in clean beauty in the future. 

To learn more about Palladio Beauty’s commitment to clean cosmetics, or for questions about specific product ingredients, we invite you to get in touch anytime.

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